Keep it simple
Home shows balances and products in a simple overview.
The app supports multiple profiles and accounts, with a clear view across them.
UX research · Product strategy · Mobile design
Private banking
The best feature was a relationship. Turns out private-banking clients wanted easier access to their banker, not more banking work to do themselves.
At a glance
The team planned a full-featured banking app for VIP clients. We quickly realised this is not what these clients want. They prefer direct access to personal service and simplicity.
Approved concept; confidential client, illustrative published visuals.
- Contribution
- Product designer · Team of 3 designers
- Period
- Earlier design work
- Status
- Approved concept · Confidential client
Published banking illustration · Client design confidentialThe challenge
VIP clients expect personal attention and direct service. The project aimed to bring more advanced banking features into their mobile app while preserving that personal approach.
We brought the relationship with their private banker into the digital experience. Rather than build a complex banking app, we focused on communication with the banker, supported by automated online services for selected tasks.
My role
I contributed to mobile strategy and concept design in a three-designer team. We explored directions against personas, then refined them through interviews, testing and redesign.
The decisions
Put the private banker first
Communication with the client’s private banker is the priority.
The experience keeps personal service easy to access.
Keep payments one tap away
A floating action button opens payments and transfers in one tap.
Clients can start a transaction without searching through menus.
Final concept.
This illustrative concept preserves the confidentiality of the client work. It does not fully represent the actual design.