Design the whole entry journey
I mapped web/mobile sign-in, setup and profile selection through to the TV home screen.
The journey made the handoffs between devices and steps available for review.
Product management · UX design
Prima+ / TV Prima
Design the route to watching.
On a TV, every interaction happens from across the room with a remote. I connected first access, discovery and playback around that constraint.
- Contribution
- Product Manager & UX Designer
- Period
- July 2016–July 2023
- Status
- Contribution to product launch
- 2016–2023
- TV Prima / CNN Prima News
- HbbTV + Smart TV
- my focus within Prima+
- Launch contribution
- part of the internal product team
TV design concept · Published portfolioThe challenge
Prima+ was a cross-platform initiative. My focus was the TV experience, where sign-in, focus states and browsing all had to work with a remote control.
A polished home screen was only part of the job. Viewers also needed a clear route through setup and profile selection to something worth watching.
My role
Within the internal product team, I worked across product management and UX. I designed a TV-app version from the ground up, tested early concepts and created an interactive high-fidelity Figma prototype.
I gave design direction to junior and visual designers within the TV Prima / CNN Prima News team.
The decisions
Test before adding detail
We tested early concepts before developing the detailed prototype.
Browsing, programme details and playback actions could then be explored as one TV experience.
From journey to interface.
Beyond the TV screen.
Selected mobile views from my published TV Prima and CNN Prima News portfolio.
The result
I delivered journeys, concepts and an interactive prototype, and contributed to the Prima+ launch. The images include design concepts; they do not establish that every screen shipped unchanged.
The lesson: consistency across platforms still needs decisions specific to the device.
What I’d measure next
- Measure
- Successful first playback and time from app entry to watching.
- How
- Test sign-in and finding a chosen programme with a physical remote. Record completion, time, focus errors and backtracking. If analytics are available, compare sign-in and playback drop-off by TV platform and new/returning viewers.
- Check alongside it
- Check playback starts successfully; reaching the programme page is not the completed task.